Designing impact for

IMPACT BY DESIGN

We are Game Architect, a dedicated team of designers that believe in the power of games to connect, engage, and inspire people in a way no other medium can. Our combined knowledge and experience come from designing games for entertainment, safety, health, and education.

Games, digital or physical, can provide simple solutions to complex problems in almost every imaginable work field. However, the design, development, and implementation can be a daunting and frustrating process. Luckily, we have plenty of experience on the matter! Let us be your guide through the ever-expanding maze of the game industry to ensure that you end up with a product that works, looks, and feels great.

What is an

APPLIED GAME?

Applied game design is an umbrella term used to describe a variety of related concepts. Their common denominator is that each of these solutions tackles a real-world problem by using game thinking and principles. Below are four common terms used to describe applied game products:

Serious Game

A standalone game that deals with a specific real-world subject and seamlessly incorporates it into a product that’s both useful and fun.

Gamification

The application of game thinking to bring about behavior change by using game-elements and structures to make pre-existing tasks more fun and stimulating.

Playful Design

(Visual) design that engages the audience in a unique way by, for example, making them think or encouraging an action.

UI/UX Design

Designing a product, such as an app or a website, so that it is easy and intuitive to navigate and the user can use it without problems.

“GAMES AREN’T FUN BECAUSE THEY’RE GAMES, BUT BECAUSE THEY’RE WELL-DESIGNED”

-Sebastian Deterding

WHAT WE DO

PRIORITIZE

As applied game designers, we are used to dealing with different stakeholders, all with different needs and perspectives. We always keep in mind the player’s desire for a meaningful experience, the client’s need to solve a problem, and the need for a sustainable service that works for everyone.

MINIMIZE RISK

Game projects are always at risk of going over budget, being delayed, or delivering unusable products. Our goal is to help you navigate the jargon and common pitfalls of the creative industry. We can even help spark your organization’s interest in innovation through applied game design through workshops or lectures.

GUIDE YOUR PROCESS

With our experience and knowledge, we will guide you through all stages of development. Let us help you by defining your goals, manage the creation of your product, or finding the development studio that best suits your specific needs.

OUR PROCESS

WHAT WE OFFER

Are you interested in our expertise? We offer a variety of interactive crash courses.

  • Game and Gamification Healthcare Innovator - Become a healthcare innovator using games, apps, and gamification! Our goal is to help you prepare for what can seem like a near-impossible task. This crash course is perfect for progressive healthcare thinkers, current healthcare innovators, and innovation managers.
  • Game and Gamification Innovator - Become an innovator in your organization using games, apps, and gamification! Our goal is to help you prepare for what can seem like a near-impossible task. This crash course is perfect for all progressive thinkers, current innovators, and innovation managers.
  • Game Design First Aid - Explore the use of games or gamification in your field of expertise! During the session, we will introduce you to Game Architect's game design tools during a highly interactive game-storm session.

Do you and/or your team need more robust theoretical knowledge on game design?

We offer lectures and a course on our Native Game Design Theory. What is Native Game Design theory? It is a practical design theory developed during 12 years of teaching game design at the HKU University of the Art Utrecht. The theory is practical, universal, and applicable to all games, including video games, board games, pervasive games, theatre-based games, applied games, etc.

  • Game Design Theory - Join six lectures that cover all the native game design theory.
  • Applied Game Design Theory - Join six lectures that extend native game design theory to applied games.

Let us help your out during the ideation phase, by guiding a game storming session with your team. During this session, we explore game concepts and come up with possible game options.

During any type of ideation process there are many factors to take into account. We can help you find a way to best manage all these different perspectives, including:

  • Target audience possibilities and limitations
  • Technological possibilities and limitations
  • Game purpose/goal

Are you running a game project, but uncertain what to do next? Let us help you out.

We have knowledge on a wide range of topics, such as:

  • Stakeholders
  • Risk assessment
  • Budgetting/funds
  • Intellectual property

SCHEDULE

UPCOMING WORKSHOPS

Online Consultations

Every Wednesday, 17:00 - 18:00, Contact us if interested

Crash Course - Game and Gamification Innovator

16 April 2020, 10:00 - 17:00 CEST

Game Design Theory (Part 2) | Online!

23 April 2020, 17:00 – 18:30 CEST

Game Design Theory (Part 3) | Online!

14 May 2020, 17:00 – 18:30 CEST

PROJECTS & PARTNERS

GAME DESIGN TOOLS

Besides designing applied games and apps, we also aim to share our acquired knowledge and experience with the rest of the world utilizing several game design tools – tools to help designers, clients, investors, and other stakeholders streamline their process.

MEET OUR TEAM

of game design experts

LET'S GET IN TOUCH

LOCATION

Europalaan 400 1e, 3526KS Utrecht, The Netherlands

E-MAIL

info@gamearchitect.eu

WORK HOURS

Mon. – Fri. 10AM – 18PM

PHONE

(+31) 6 498 14 217

#gamearchitectstudio

About us

We are an Utrecht based studio specialised in designing entertainment and applied games. Feel free to contact us for questions, comments or offers.

Contacts

(+31) 6 498 14 217

info@gamearchitect.eu

Europalaan 400 1e

3526KS Utrecht, The Netherlands

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© 2020 Game Architect Studio